Control of electronic channel affiliates : an exploratory study and research propositions
David I. Gilliland; John M. Rudd
| Year of publication: |
2013
|
|---|---|
| Authors: | Gilliland, David I. ; Rudd, John M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2650-2656
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| Subject: | Electronic channel affiliates | Control | Host retailers | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233740