Control variables in marketing research
Year of publication: |
2018
|
---|---|
Authors: | Klarmann, Martin ; Feurer, Sven |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 2, p. 26-40
|
Subject: | Control Variables | Covariates | Cross-Sectional Data | Endogeneity | Observational Data | Survey Research | Marktforschung | Market research | Schätztheorie | Estimation theory | Statistische Methode | Statistical method |
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