CONTROLLING AND THE CLUSTERIZATION OF THE COMPETITIVE GENERATING ACTIVITY

The complexity and dynamic of the organizations, which are in a permanentcompetition for resources and for the life quota in a turbulent economic environment, imposes thecontrolling as a functional concept of management having the role of coordinating the planning,control and information in the direction of obtaining the planned results. During 2008-2011, theNational Council of Private Small and Medium Businesses in Romania is developing the NETIMMproject, financed by European Social Fund through Human Resources Development OperationalProgramme 2007-2013. Starting from the technical, human resources and financial analysis of 15companies from the construction sector located in the north-western region of Romania was soughtto identify internal measures on which can be realized the generalization of the managementtechniques, by promoting controlling methods with external character regarding the development ofassociative cluster forms.