Controlling mit Database-Marketing : Effizienzmessung absatzpolitischer Instrumente

von Roger E. Kehl

Year of publication:	2000
Authors:	Kehl, Roger E.
Publisher:	Ettlingen : IM-Marketing-Forum, Fachverl.
Subject:	Marketingmanagement \| Marketing management \| Controlling \| Management control \| Wirtschaftlichkeit \| Economic effectiveness \| IT-gestütztes Marketing \| Computer-assisted marketing \| Theorie \| Theory \| Deutschland \| Germany \| Database-Marketing
Description of contents:	Table of Contents [gbv.de]

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