Convergence and divergence in consumer behaviour : implications for global advertising
Marieke de Mooij
| Year of publication: |
2009
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 9-25
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management | Globalisierung | Globalization | Wirtschaftskultur | Economic culture | Vergleich | Comparison | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785265