Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
| Year of publication: |
2009
|
|---|---|
| Authors: | Gill, Tripat ; Lei, Jing |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 1, p. 91-103
|
| Publisher: |
Springer |
| Subject: | Convergence | New products | Brand quality | Consumption goals | Functionalities |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716489