Convergent Products: What Functionalities Add More Value to the Base?
| Year of publication: |
2008
|
|---|---|
| Authors: | Gill, Tripat |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 2, p. 46-62
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