Conversational capital : how to create stuff people will love to talk about
by Bertrand Cesvet with Tony Babinski & Eric Alper
| Alternative title: | Capital |
|---|---|
| Year of publication: |
2009
|
| Authors: | Cesvet, Bertrand ; Babinski, Tony ; Alper, Eric |
| Publisher: |
Upper Saddle River, NJ : Pearson Education |
| Subject: | Marketing | Kommunikation | Unternehmen | Akustische Markenführung | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 181 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-714550-8 ; 0-13-714550-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921676