Conversations: Reverse Innovation: An Interview with Vijay Govindarajan
| Year of publication: |
2012
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|---|---|
| Authors: | Govindarajan, Vijay ; Euchner, Jim |
| Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 55.2012, 6 (1.11.), p. 13-18
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