Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Ting Yu and Paul Patterson; Ko de Ruyter
| Year of publication: |
2015
|
|---|---|
| Authors: | Yu, Ting ; Patterson, Paul G. ; Ruyter, Ko de |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 491-511
|
| Subject: | Cross-selling | Self-efficacy | Goal orientation | Proxy efficacy | service-sales ambidexterity | Organisationale Ambidextrie | Ambidextrous organization | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309587