Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Year of publication: |
2006
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Authors: | Schlosser, Ann E. ; White, Tiffany Barnett ; Lloyd, Susan M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 2, p. 133
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