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Leveraging of Reputation Through Umbrella Branding with and Without Market Power
Rasmusen, Eric Bennett, (2014)
Konzeption eines leistungsbasierten Reputationsverständnisses : Gegenstand, Bildung und Wertpotenziale von Reputation auf Märkten
Fichtner, Tanja, (2006)
Experts, reputation and umbrella Effects : empirical evidence from wine pricesf
Pennerstorfer, Dieter, (2019)
Filling a theater during the COVID-19 pandemic
Blom, Danny, (2022)