Conveying conscientiousness : exploring environmental images across servicescapes
Year of publication: |
2014
|
---|---|
Authors: | Kauppinen-Räisänen, Hannele ; Rindell, Anne ; Åberg, Charlotta |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 520-528
|
Subject: | Conscientiousness | Nostalgic branding | Organic food | Retailing | Servicescape | Supermarkt | Bio-Lebensmittel | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
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