COO vs ROO : importance of the origin in customer preferences towards financial entities
Year of publication: |
2017
|
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Authors: | García-Gallego, José Manuel ; Chamorro Mera, Antonio |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 206-223
|
Subject: | Financial sector | Country-of-origin | Preferences | Conjoint analysis | Region-of-origin | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Finanzsektor | Herkunftsbezeichnung | Designation of origin | Präferenztheorie | Theory of preferences |
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