Cooperative advertising and pricing in a dynamic stochastic supply chain : feedback Stackelberg strategies
Xiuli He; Ashutosh Prasad; Suresh P. Sethi
| Year of publication: |
2009
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|---|---|
| Authors: | He, Xiuli ; Prasad, Ashutosh ; Sethi, Suresh P. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 18.2009, 1, p. 78-94
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| Subject: | Lieferkette | Supply chain | Theorie | Theory | Preismanagement | Pricing strategy | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827810