Coopetition-based business models : the case of Amazon.com
Year of publication: |
2014
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Authors: | Ritala, Paavo ; Golnam, Arash ; Wegmann, Alain |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 2, p. 236-249
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Subject: | Coopetition | Collaboration | Competition | Business Model | Amazon.com | Case study | Geschäftsmodell | Business model | Koopetition | Unternehmenskooperation | Inter-firm cooperation | Wettbewerb | Electronic Commerce | E-commerce |
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