Coopetition in the Context of Assumptions of the Resource Based View

The formation of the modern economy known as the “knowledge based economy” implies many challenges and consequences for the business operation. It applies particularly to the strategy and the strategic management. Environmental determinants and the complexity of the potential of a company induce new concepts, approaches and methods for the strategic management. This article aims at presenting how the Resource Based View together with coopetition based relations allow for the transition towards the dynamic learning concept and the generation of new, joint resources, particularly the knowledge and skills. This article shows that the focus on rules exceeding the competition in the narrow sense shall facilitate the better understanding of these relations and obtaining better results, through changing a typical win-lose game into the game in which parties may not only win, but also improve their expected utilities, by increasing, through variety of methods, the availability and the quantity of available resources.