Coopetition : winning strategies for the 21st century

edited by Sai͏̈d Yami (associate professor of strategic management at the University of Montpellier and professor at Euromed Management, Marseille, France), Sandro Castaldo (chairman, marketing department, SDA Bocconi School of Management and full professor of marketing, Bocconi University, Italy), Giovanni Battista Dagnino (deputy chair and professor, department of business economics and management, University of Catania, Italy), Frederic Le Roy (professor of strategi management at the University of Montpellier and at GSCM, Montpellier Business School, France)