Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort
Year of publication: |
2004
|
---|---|
Authors: | Krishnan, Harish ; Kapuscinski, Roman ; Butz, David A. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 50.2004, 1, p. 48-63
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | supply chain management | sales effort | promotional effort | supply contracts | incentives | channel coordination | inventory management | buyback | returns policies | cost sharing | markdown allowance |
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