Coordination, differentiation, and the timing of radio commercials
Andrew Sweeting
| Year of publication: |
2006
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|---|---|
| Authors: | Sweeting, Andrew |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 15.2006, 4, p. 909-942
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| Subject: | Theorie | Theory | Koordination | Coordination | Hörfunkwerbung | Radio advertising | Zeitökonomie | Economy of time |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003391701