Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement

Dahee Han, Adam Duhachek, Nidhi Agrawal

Year of publication:	October 2016
Authors:	Han, Dahee ; Duhachek, Adam ; Agrawal, Nidhi
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 3, p. 429-447
Subject:	coping \| construal level \| self-efficacy \| response efficacy \| persuasion \| Persönlichkeitspsychologie \| Personality psychology \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Kognition \| Cognition \| Coping-Strategie \| Coping strategy

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