Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Year of publication: |
2023
|
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Authors: | Gonnon, Martin ; Taheri, Babak ; Disegna, Marta ; Prayag, Girish |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-15
|
Subject: | Service failure | Rumination | Coping | Anger | eWOM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Coping-Strategie | Coping strategy | Emotion |
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