Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
| Year of publication: |
2002
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|---|---|
| Authors: | Nowlis, Stephen M. ; Kahn, Barbara E. ; Dhar, Ravi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 3, p. 319-334
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