Corporate associations in B2B : coping with multiple relationship-specific identities

Antonella La Rocca, Ivan Snehota

Year of publication:	2016
Authors:	La Rocca, Antonella ; Snehota, Ivan
Subject:	Corporate associations \| Business to business \| Interaction \| Identity \| Business networks \| Business relationships \| Unternehmensnetzwerk \| Business network \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Unternehmenskultur \| Corporate culture \| Unternehmenskooperation \| Inter-firm cooperation \| Corporate Social Responsibility \| Corporate social responsibility

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMP-06-2015-0031 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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