Corporate brand image in retail banking : development and validation of a scale
Rafael Bravo, Teresa Montaner and Jose M. Pina
| Year of publication: |
2010
|
|---|---|
| Authors: | Bravo, Rafael ; Montaner, Teresa ; Pina, Jose M. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 7/8, p. 1199-1218
|
| Subject: | Markenimage | Brand image | Privatkundengeschäft | Personal banking | Performance-Messung | Performance measurement | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003996856