Corporate communication management : a framework based on decision-making with reference to communication resources
Alfonso Siano, Agostino Vollero, Maria Giovanna Confetto and Mario Siglioccolo
| Year of publication: |
2013
|
|---|---|
| Authors: | Siano, Alfonso ; Vollero, Agostino ; Confetto, Maria Giovanna ; Siglioccolo, Mario |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 3, p. 151-167
|
| Subject: | Interne Kommunikation | Internal communication | Management-Informationssystem | Management information system | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774225