Corporate communication : reputation in action
Year of publication: |
2008
|
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Authors: | Watson, Tom ; Kitchen, Philip J. |
Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 121-140
|
Subject: | Kommunikation | Communication | Reputation | Firmenimage | Corporate reputation |
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