Corporate communications and public relations in Asia : context, status quo, and future challenges

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last decade, the fields of corporate communications and PR have experienced an expansion and professionalization. However, these developments differ from those in Western countries. Political and cultural particularities have led to specific characteristics of Asian corporate communications/PR like the importance of personal relationships and hierarchy. As Asian markets become increasingly important in terms of production and sales and with growning numvers of international companies establishing parts of their HQs and communication managers is/becomes essential. The paper discusses current topics, challenges and findings of recent empirical studies and outlines fields for future research that are importance to corporate practice.