CORPORATE COMMUNICATIONS MANAGERS - New Challenges to Corporate Communications Managers in Large Firms - With preference being given to the 'horizontal organization' in companies, the corporate communications manager is subject to conflicting pressures between the firm itself and its small business units. Gilles Marion of the Ecole de Management, Lyon, believes these threaten the corporate ...
Year of publication: |
1998
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Authors: | Marion, Gilles |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 6, p. 660-672
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