Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
| Year of publication: |
1999
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|---|---|
| Authors: | Lafferty, Barbara A. ; Goldsmith, Ronald E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 44.1999, 2, p. 109-116
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