Corporate heritage marketing : using the past as a strategic asset
Angelo Riviezzo, Antonella Garofano and Maria Rosaria Napolitano
| Year of publication: |
2021
|
|---|---|
| Authors: | Riviezzo, Angelo ; Garofano, Antonella ; Napolitano, Maria Rosaria |
| Publisher: |
Milton Park, Abingdon, Oxon : Routledge, |
| Subject: | Strategisches Management | Strategic management | Kulturgüter | Cultural heritage | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 1 online resource (1 volume) illustrations (black and white). |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-16725-9 ; 1-003-16725-X ; 978-1-000-39063-6 ; 1-000-39063-2 ; 978-1-000-39070-4 ; 1-000-39070-5 ; 978-0-367-76495-1 ; 0-367-76495-4 ; 978-0-367-76499-9 ; 0-367-76499-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182791