Corporate heritage tourism brand attractiveness and national identity
Year of publication: |
2016
|
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Authors: | Balmer, John M. T. ; Chen, Weifeng |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 3, p. 223-238
|
Subject: | China | Corporate brand | Tourism | Corporate heritage | Kulturgüter | Cultural heritage | Markenarchitektur | Brand architecture | Nationalkultur | National culture | Tourismus | Firmenimage | Corporate reputation | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
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