Corporate Identity Congruence : a meanings-based analysis
Year of publication: |
May 2018
|
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Authors: | Flint, Daniel J. ; Signori, Paola ; Golicic, Susan L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 68-82
|
Subject: | Corporate identity | Congruence | Grounded theory | Corporate communication | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Grounded Theory | Interne Kommunikation | Internal communication | Persönlichkeitspsychologie | Personality psychology |
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