Corporate Identity Congruence : a meanings-based analysis
Daniel J. Flint, Paola Signori, Susan L. Golicic
| Year of publication: |
May 2018
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|---|---|
| Authors: | Flint, Daniel J. ; Signori, Paola ; Golicic, Susan L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 86.2018, p. 68-82
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| Subject: | Corporate identity | Congruence | Grounded theory | Corporate communication | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Grounded Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.01.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855211