Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Elfriede Penz and Barbara Stöttinger
| Year of publication: |
2008
|
|---|---|
| Authors: | Penz, Elfriede ; Stöttinger, Barbara |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 4, p. 352-381
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States | Österreich | Austria | Mexiko | Mexico | Schweden | Sweden | Slowakei | Slovakia | Ukraine |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735856