Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Year of publication: |
2006
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Authors: | Kotabe, Masaaki |
Published in: |
International marketing ; Vol. V. - London [u.a.] : SAGE. - 2006, p. 173-198
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Subject: | Produktmanagement | Product management | Unternehmenskooperation | Inter-firm cooperation | Multinationales Unternehmen | Transnational corporation | Europäisch | European | Japanisch | Japanese | Internationales Marketing | International marketing | Europa | Europe | Japan | USA | United States |
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