Corporate public affairs: structure, resources, and competitive advantage
Jennifer J. Griffin, Steven N. Brenner, and Jean J. Boddewyn
| Year of publication: |
2006
|
|---|---|
| Authors: | Griffin, Jennifer J. ; Brenner, Steven N. ; Boddewyn, Jean J. |
| Published in: |
Business-government relations. - Westport, Conn. [u.a.] : Praeger Publishers, ISBN 0-275-98495-8. - 2006, p. 123-143
|
| Subject: | Wettbewerbsvorteil | Competitive advantage | Öffentlichkeitsarbeit | Public relations | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003249123