Corporate reputation and social media: a game theory approach
Year of publication: |
2015
|
---|---|
Authors: | Warin, Thierry ; Marcellis-Warin, Nathalie De ; Sanger, William ; Nembot, Bertrand ; Mirza, Venus Hosseinali |
Published in: |
International Journal of Economics and Business Research. - Inderscience Enterprises Ltd, ISSN 1756-9850. - Vol. 9.2015, 1, p. 1-22
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | social media | social economics | brand tribalism | corporate reputation |
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