Corporate social performance as antecedent of consumer's brand perception
Year of publication: |
2011
|
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Authors: | Huber, Frank ; Meyer, Frederik ; Vogel, Johannes ; Vollmann, Stefan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 3, p. 228-240
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Markenimage | Brand image | Kinderarbeit | Child labour | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
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