Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Alaeddin Mohammad Khalaf Ahmad, Mira Hashem Abu Shattal, Leila A. Rawashdeh, Jassim Ghasawneh, Nawras Nusairat
| Year of publication: |
2022
|
|---|---|
| Authors: | Ahmad, Alaeddin Mohammad Khalaf ; Shattal, Mira Hashem Abu ; Rawashdeh, Leila A. ; Ghasawneh, Jassim ; Nusairat, Nawras |
| Published in: |
International journal of sustainable economy : IJSE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-5812, ZDB-ID 2471963-8. - Vol. 14.2022, 1, p. 78-97
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| Subject: | brand equity | brand reputation | corporate social responsibility | CSR | telecom industry | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Firmenimage | Corporate reputation | Telekommunikationssektor | Telecommunications industry | Reputation | Stakeholder | Markenführung | Brand management |
Online Resource