Corporate social responsibility and competitive advantage : overcoming the trust barrier
Year of publication: |
2010
|
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Authors: | Du, Shuili ; Bhattacharya, C. B. ; Sen, Sankar |
Publisher: |
Berlin : European School of Management and Technology |
Subject: | corporate social responsibility | competitive strategy | challenger brand | affective trust | Corporate Social Responsibility | Corporate social responsibility | Wettbewerbsstrategie | Competitive strategy | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
Extent: | Online-Ressource (PDF-Datei: 48 S., 258 KB) |
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Series: | ESMT working paper. - Berlin : [Verlag nicht ermittelbar], ISSN 1866-3494, ZDB-ID 2499418-2. - Vol. 10-006 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/96556 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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