Corporate social responsibility and product evaluation : the moderating role of brand familiarity
Year of publication: |
2013
|
---|---|
Authors: | Perera, Liyanage Chamila Roshani ; Chaminda, J. W. Dushan |
Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3958, ZDB-ID 2077964-1. - Vol. 20.2013, 4, p. 245-256
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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