Corporate Social Responsibility und Marketing : eine Einführung in das transformative Marketing in Theorie und Praxis
Marcel Stierl; Arved Lüth
| Year of publication: |
2015
|
|---|---|
| Authors: | Stierl, Marcel ; Lüth, Arved |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 55 S. 6 schw.-w. Ill., 2 schw.-w. Tab 210 mm x 148 mm, 101 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-07761-1 ; 978-3-658-07761-7 ; 978-3-658-07762-4 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466363