Corporate sponsorships in schools : altruism and ethical judgments
Year of publication: |
2017
|
---|---|
Authors: | Bakir, Aysen ; Blodgett, Jeffrey G. ; Salazar, Ronald J. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 80-99
|
Subject: | children | corporate sponsorships | ethics | parents | schools | Sponsoring | Sponsorship | Kinder | Children | Altruismus | Altruism | Eltern | Parents | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Schule | School |
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