Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Poul Houman Andersen, Susanne Åberg, Andreea Bujac
| Year of publication: |
2023
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|---|---|
| Authors: | Andersen, Poul Houman ; Åberg, Susanne ; Bujac, Andreea I. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 526-538
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| Subject: | B2B branding | Corporate sustainable brand identity work | Network embeddedness | Markenführung | Brand management | Unternehmensnetzwerk | Business network | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Nachhaltigkeit | Sustainability | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455362