Cosmopolitan consumers as a target group for segmentation
Petra Riefler, Adamantios Diamantopoulos and Judy A. Siguaw
| Year of publication: |
2012
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|---|---|
| Authors: | Riefler, Petra ; Diamantopoulos, Adamantios ; Siguaw, Judy A. |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 43.2012, 3, p. 285-305
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| Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531453