Cosmopolitan consumers as a target group for segmentation
| Year of publication: |
2012
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|---|---|
| Authors: | Riefler, Petra ; Diamantopoulos, Adamantios ; Siguaw, Judy A |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 43.2012, 3 (16.4.), p. 285-306
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