Cost conscious? : the neural and behavioral impact of price primacy on decision making
Uma R. Karmarkar, Baba Shiv, and Brian Knutson
| Year of publication: |
2015
|
|---|---|
| Authors: | Karmarkar, Uma R. ; Shiv, Baba ; Knutson, Brian |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 467-481
|
| Subject: | consumer behavior | price | functional magnetic resonance imaging | value | purchase decisions | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung | Decision |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337511