Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Kate Newstead; Jenni Romaniuk
| Year of publication: |
2010
|
|---|---|
| Authors: | Newstead, Kate ; Romaniuk, Jenni |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 68-76
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| Subject: | Fernsehwerbung | Television advertising | Zeit | Time | Kosten | Costs | Markenführung | Brand management | Vergleich | Comparison | Australien | Australia | USA | United States | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971433