Could you show me the path(s) to slow fashion consumption? : an application of the prototype willingness model
Year of publication: |
2025
|
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Authors: | Gogh, Roseline van ; Bats, Yani ; Walrave, Michel ; Poels, Karolien |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 29.2025, 2, p. 286-303
|
Subject: | Prototype willingness model | Prototypes | Slow fashion consumption | Social influence | Social norms | Sustainable apparel | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution |
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