Countering negative country-of-origin effects : the role of evaluation mode
Po-Young Chu, Chia-Chi Chang, Chia-Yi Chen and Tzu-Yun Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Chu, Po-young ; Chang, Chia-chi ; Chen, Chia-yi ; Wang, Tzu-yun |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1055-1076
|
| Subject: | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Computerindustrie | Computer industry | Taiwan | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650639